Apple continues to lead the tablet PC market in India, capturing a significant 25% market share in 2023, according to a report by CyberMedia Research. Despite a decline in shipments, Apple dominates the market, leaving Samsung in the second spot with a 23% market share.
The report reveals that Apple experienced a 17% decline in tablet PC shipments on a year-over-year basis. However, Lenovo managed to secure the second position in the December quarter with a 24% market share, despite a 3% decrease in shipments. On the other hand, Samsung witnessed a remarkable 36% growth in tablet PC shipments compared to the previous year.
CyberMedia Research Analyst, Menka Kumari, states that there is an increasing demand for diverse tablet options in India, including premium, 5G, and value-for-money offerings. This growth is particularly noticeable in the online and B2B sectors. The market also saw a substantial 21% quarter-on-quarter growth in Q4 2023, driven mainly by the rising demand for 5G tablets.
According to the report, there was a significant surge in 5G tablet shipments, witnessing a 43% year-over-year increase, thereby capturing a significant share of the market. Wi-Fi tablets also performed well, recording a 13% increase compared to the previous year and accounting for 52% of overall shipments.
Furthermore, the premium tablet segment priced between ₹20,000-30,000 experienced a remarkable 95% quarter-on-quarter growth, indicating a clear shift towards high-end devices.
Looking ahead, CMR predicts a steady 5-10% growth in the tablet market in 2024. This growth will be driven by technological advancements, diverse product offerings, and evolving consumer preferences.
In conclusion, Apple remains the dominant player in the Indian tablet market, maintaining its leadership position despite a decline in shipments. The market is poised for growth due to factors such as the increasing demand for 5G tablets, the performance of Wi-Fi tablets, and the surge in the premium tablet segment.
苹果继续在印度平板电脑市场占据领先地位，根据CyberMedia Research的报告，该公司在2023年的市场份额达到25％。尽管出货量有所下降，苹果依然主导市场，排名第二的是三星，市场份额为23％。
该报告显示，在去年同比基础上，苹果的平板电脑出货量下降了17％。然而，联想在去年12月季度获得了第二的位置，市场份额为24％，尽管出货量下降了3％。另一方面，三星的平板电脑出货量与上一年相比增长了36％。
CyberMedia Research的分析师Menka Kumari表示，在印度逐渐增长对不同类型平板电脑的需求，其中包括高端、5G和性价比较高的产品。这种增长在在线和B2B领域尤为明显。市场在2023年第四季度也出现了显著的季度环比增长，主要是由于对5G平板电脑的需求不断上升。
根据报告，5G平板电脑出货量显著增长达43％，占据了市场的重要份额。Wi-Fi平板电脑的表现也不错，与上一年相比增长了13％，占所有出货量的52％。
此外，价格在20,000卢比至30,000卢比之间的高端平板电脑段经历了96％的季度环比增长，显示出对高端设备的明显偏好。
CMR预测，在2024年平板电脑市场将实现稳定的5-10％增长。这一增长将受到技术进步、产品多样性和消费者偏好的影响。
总而言之，尽管出货量下降，苹果仍然是印度平板电脑市场的主导者，保持领先地位。该市场有望实现增长，原因包括对5G平板电脑的需求增长，Wi-Fi平板电脑的表现以及高端平板电脑市场的激增。
以下是本文中使用的一些关键术语的定义：
1. 平板电脑市场份额：指特定公司或品牌在整个市场中占据的百分比。
2. 出货量：指公司制造和发货给零售商和消费者的平板电脑数量。
3. 5G平板电脑：指支持第五代移动通信技术的平板电脑。
4. Wi-Fi平板电脑：指通过Wi-Fi网络连接互联网的平板电脑。
5. 季度环比增长：指与前一个季度相比的增长百分比。
6. 高端平板电脑：指价格较高、配置较好的平板电脑。
相关链接：
– 苹果官网
– 三星官网
– 联想官网
– CyberMedia Research官网