Apple Continues to Dominate India Tablet Market Despite Declining Shipments

The Indian tablet PC market in 2023 was led by Apple, capturing a 25% market share, with Samsung coming in second at 23%, according to the latest report from CyberMedia Research (CMR). Although Apple’s shipments declined by 17% on a year-over-year (YoY) basis, the company maintained its position as the market leader. Samsung, on the other hand, experienced a significant growth in tablet PC shipments, with a 36% increase compared to the previous year.

The report highlights the increasing demand for a variety of tablet options in India, including premium, 5G, and value-for-money offerings. This demand is especially prominent in the B2B sector and online purchases. CMR analyst Menka Kumari states, “There is a rising consumer demand for diverse tablet options in India, including premium, 5G and value-for-money tablet offerings. This growth is particularly noticeable in the B2B sector and online purchases.”

The tablet market in India witnessed a robust 21% quarter-on-quarter (QoQ) growth in the last quarter of 2023, primarily driven by the strong demand for 5G tablets. Notably, 5G tablet shipments saw a significant increase of 43% YoY, claiming a substantial share of the market. Additionally, Wi-Fi tablets recorded a 13% YoY increase and accounted for 52% of overall shipments.

One interesting trend observed in the market is the growing popularity of premium tablets priced between Rs 20,000-30,000. This segment experienced a staggering 95% QoQ jump, indicating a clear shift towards high-end devices.

Looking ahead, CMR predicts a steady 5-10% growth in the tablet market for 2024. Factors such as technological advancements, diverse product offerings, and evolving consumer preferences are expected to drive this growth.

In conclusion, while Apple’s tablet PC shipments declined, the company maintained its leading position in the Indian market. Samsung saw significant growth in tablet PC shipments, and the market as a whole experienced strong demand for 5G and Wi-Fi tablets. The shift towards premium devices also indicates changing consumer preferences. With technological advancements and diverse product offerings, the Indian tablet market is poised for continued growth in the coming years.

2023年,根据CyberMedia Research(CMR)的最新报告,苹果在占据25%的市场份额的情况下,成为印度平板电脑市场的领导者,三星位居第二,市场份额为23%。尽管苹果的出货量同比下降了17%,但该公司仍保持其市场领导地位。而三星的平板电脑出货量则比去年同期增长了36%。

报告强调了印度对各种平板电脑选择的需求增加,包括高端、5G和性价比高的产品。这种需求在B2B行业和在线购买中尤为明显。CMR分析师Menka Kumari表示:“印度的消费者对各种平板电脑选择的需求增长迅猛,包括高端、5G和性价比高的平板电脑。这种增长在B2B行业和在线购买中尤为明显。”






1. 平板电脑市场份额(market share):指特定厂商或品牌所占有的市场销售额的比例。

2. 年同比增长率(year-over-year):指与去年同期相比的增长或减少的百分比。

3. 季环比增长率(quarter-on-quarter):指与前一个季度相比的增长或减少的百分比。

4. 5G平板电脑(5G tablets):指支持第五代移动通信技术(5G)的平板电脑设备。

5. Wi-Fi平板电脑(Wi-Fi tablets):指使用无线网络连接上网的平板电脑设备。


CyberMedia Research官网