Apple in EU: Breaking Barriers with Web-Based App Distribution

Key Highlights

– Apple introduces Web Distribution feature, enabling developers to offer apps directly from their websites.
– New App Store policies in the EU provide developers with enhanced flexibility and control, including customized transactions.
– Eligibility criteria and responsibilities set for developers opting for web distribution to ensure user safety and compliance.

Apple has recently implemented significant updates to its App Store policies in the European Union (EU) as part of its commitment to the Digital Markets Act. The latest release, iOS 17.4, includes a range of changes that aim to give developers more control and flexibility. One of the most notable additions is the Web Distribution feature, which allows developers to offer iOS apps directly from their websites.

By introducing web-based app distribution, Apple has taken a bold step towards transforming the app distribution landscape. With this feature, users can now download apps without having to navigate through the App Store or look for alternative marketplaces. This new approach not only provides convenience but also opens up opportunities for developers to showcase their apps through their own dedicated channels.

Furthermore, Apple’s App Store policies within the EU now allow for the creation of alternative app marketplaces. This means that companies like Meta can establish their own app distribution platforms exclusively for their products. With the removal of restrictions, developers have more freedom to explore innovative ways of reaching their target audiences and promoting their apps.

To ensure user safety and compliance, Apple has put in place strict eligibility criteria and responsibilities for developers opting for web distribution. These guidelines aim to maintain high standards in terms of security, privacy, and content quality. By adhering to these requirements, developers can confidently distribute their apps through their websites while providing a safe and seamless user experience.

Apple’s revolutionary changes in the EU not only align with the region’s vision for a digital market but also set a new industry precedent for app marketplaces worldwide. By empowering developers with web-based app distribution, Apple is driving innovation and enabling a more diverse and dynamic app ecosystem. This shift emphasizes the company’s commitment to nurturing developer creativity while prioritizing user satisfaction and safety.


– Apple推出了Web Distribution功能,使开发人员可以直接从其网站提供应用程序。
– 欧盟的新App Store政策为开发人员提供了增强的灵活性和控制能力,包括自定义交易。
– 为选择网页分发的开发人员设定了资格标准和责任,以确保用户安全和合规性。

近期,作为其对数字市场法案的承诺的一部分,Apple对其在欧盟(EU)的App Store政策进行了重大更新。最新发布的iOS 17.4版本包含了一系列的变化,旨在为开发人员提供更多的控制和灵活性。其中最显著的新增功能之一是Web Distribution功能,使开发人员可以直接从其网站提供iOS应用程序。

通过引入基于Web的应用分发,Apple在改变应用分发领域迈出了重要的一步。有了这个功能,用户现在可以在不必经过App Store或寻找替代市场的情况下下载应用程序。这种新的方法不仅提供了便利,还为开发人员提供了通过自己专门的渠道展示其应用的机会。

此外,Apple在欧盟的App Store政策现在允许创建替代应用市场。这意味着像Meta这样的公司可以为其产品专门建立自己的应用分发平台。随着限制的取消,开发人员有更多的自由去探索创新的方式来接触他们的目标受众并推广他们的应用。



– App Store: 应用商店,指苹果公司提供的用于下载和安装iOS应用程序的平台。
– Web Distribution: Web分发,指通过开发人员的网站提供应用程序下载的方式。
– Marketplaces: 应用市场,指提供应用程序下载和购买的平台。
– Meta: 梅塔,指Meta Platforms Inc.,前身为Facebook公司,是一个科技公司,提供社交媒体和数据分析服务。

Suggested related links:
什么是App Store
iOS的App Store