According to recent data from CyberMedia Research (CMR), Apple has emerged as the leader in the Indian tablet market in 2023, capturing 25% of the market share. Samsung closely follows with a 23% share. While overall tablet shipments recorded a 14% year-on-year decline during this period, 5G tablet shipments experienced a significant growth of 48% year-on-year. This indicates a potential shift in consumer preferences toward 5G-enabled devices within the market.
The report highlights a rising demand for diverse tablet options in India, including premium, 5G, and value-for-money tablets. This growth is particularly noticeable in the B2B sector and online purchases. Menka Kumari, an analyst at CMR, emphasized the importance of catering to these evolving consumer preferences.
During the last quarter of 2023, Apple tablet PC shipments declined by 17% compared to the previous year. Lenovo also experienced a 3% decline, while Samsung exhibited a remarkable 36% year-on-year growth in tablet PC shipments.
CMR’s report also sheds light on the growing popularity of high-end devices in the Indian market. The premium tablet segment, priced between Rs 20,000-30,000 per device, witnessed a remarkable 95% quarter-on-quarter jump. This significant increase indicates a clear shift towards high-end tablets.
Looking ahead, CMR estimates that the tablet market in India will continue to experience steady growth of 5-10% in 2024. Factors such as technological advancements, diverse product offerings, and evolving consumer preferences are expected to drive this growth.
In conclusion,
Apple has secured its position as the leading player in the Indian tablet market with a 25% market share in 2023. The rise of 5G tablet shipments signals a shift in consumer demand towards 5G-enabled devices. Additionally, the growing demand for diverse tablet options and the increase in high-end tablet sales indicate changing consumer preferences. As the market continues to evolve with technological advancements, it is anticipated that the tablet market in India will experience steady growth in the coming years.
根据CyberMedia Research（CMR）的最新数据，苹果已经在2023年成为印度平板电脑市场的领导者，占据了25%的市场份额。紧随其后的是三星，占据23%的市场份额。虽然整体平板电脑出货量同比下降了14%，但5G平板电脑出货量同比增长了48%。这表明市场消费者对支持5G的设备有潜在的偏好转变。
报告强调了印度对多样化选项的平板电脑的需求增长，包括高端、5G和性价比平板电脑。这种增长在B2B领域和在线购买方面尤为明显。CMR的分析师Menka Kumari强调了迎合这些不断变化的消费者偏好的重要性。
在2023年最后一个季度，苹果平板电脑出货量同比下降了17%。联想也经历了3%的下降，而三星则展示了36%的年同比增长。
CMR的报告还揭示了高端设备在印度市场上的日益受欢迎。售价在20,000-30,000卢比之间的高端平板电脑类别的出货量同比增长了95%。这个显著的增长表明市场正在明显向高端平板电脑转变。
展望未来，CMR估计印度的平板电脑市场在2024年将继续以每年5-10%的稳定增长。技术进步、多样化的产品提供和不断变化的消费者偏好等因素有望推动这一增长。
总之，苹果在2023年以25%的市场份额确立了其在印度平板电脑市场的领先地位。5G平板电脑出货量的增长预示着消费者对支持5G的设备的需求转变。此外，对多样化平板电脑选项的需求增加以及高端平板电脑销售的增加表明消费者偏好正在改变。随着市场在技术进步方面不断发展，预计印度的平板电脑市场将在未来几年保持稳定增长。
关键词和术语定义：
1. CyberMedia Research（CMR）：CyberMedia Research是一家市场研究公司，致力于提供技术市场数据和分析报告。
2. 5G：第五代移动通信技术，具有更快的速度和更低的延迟，提供更好的网络连接和用户体验。
3. 份额：市场中某个公司或产品所占的比例或份额。
4. B2B：Business-to-Business（企业对企业）的简称，指企业之间的商业活动和交易。
5. 价值型平板电脑：指在性价比方面具有竞争力的平板电脑。
6. 季度同比增长：指与上一年同季度相比的增长比例。
相关链接：
1. 苹果官网
2. 三星官网
3. CyberMedia Research官网