Virtual Reality (VR) technology has seen its fair share of ups and downs, with products often failing to gain widespread adoption. However, with the recent introduction of Apple Vision Pro, everything is about to change – and quickly. Apple has a proven track record of instigating behavioral shifts on a large scale, and this time is no different. The release of their mixed-reality headset is set to revolutionize the tech industry, and in particular, the restaurant sector stands to gain immensely.
Apple’s Vision Pro, a wearable device that combines the worlds of augmented and virtual reality, was unveiled to the public on January 5th, marking the beginning of a new era in spatial computing. Unlike other VR devices that have struggled to gain traction, Apple’s trusted brand and emphasis on style and simplicity are sure to entice mass adoption of the hardware and mixed reality interfaces.
Apple may not be the first player in the market, nor will they be the last. However, just as they did with the iPhone and iPad, Apple is poised to break down barriers and make spatial computing accessible to the masses. As a result, new opportunities will arise for other companies to innovate and keep up with the trend. With this technological advancement, the possibilities for brands, specifically within the restaurant industry, are endless.
One of the simplest ways restaurant brands can leverage spatial computing is by allowing customers to order directly through an augmented reality interface, as demonstrated by Crumbl Cookies. However, this is just the tip of the iceberg. Brands can delve deeper into the potential of spatial computing by offering immersive virtual reality experiences or augmented reality within physical spaces. Imagine sitting at home and launching yourself into a virtual restaurant scene where you can learn about the brand, purchase merchandise, participate in loyalty programs, and of course, order food.
With spatial computing, the ordering process becomes more immersive with 3D visualizations of menu items. Customers can easily build their orders and checkout with a simple blink of an eye while simultaneously exploring the brand’s values and commitments.
Additionally, brands can take users on journeys that showcase their sustainability efforts, allowing customers to see the actual impact of their choices. Gaming experiences can also be enhanced, providing users with realistic scavenger hunts or physically interactive games that align with a brand’s values, fostering instant connectivity and building brand loyalty.
Restaurants can even offer users a firsthand perspective of the food creation process, allowing them to experience cooking from the viewpoint of a chef or sourcing ingredients through the eyes of a harvester. These immersive, first-person experiences make customers feel involved and invested, leading to powerful emotional connections that benefit restaurant brands.
As technology continues to advance, the possibilities of spatial computing will only grow. Furthermore, the integration of wearable tech will further enhance the experience, pushing the boundaries and expanding opportunities for brands. It’s time for businesses to embrace this new era and start thinking beyond the limitations of traditional user experiences.
Spatial computing is revolutionizing the way we interact with technology and is set to become an integral part of our daily lives. With Apple Vision Pro leading the way, brands that quickly adapt and cater to the changing needs of tech-savvy consumers in mixed reality environments will reap the rewards. The restaurant industry, in particular, has the potential to create unique, immersive experiences and establish itself as the go-to for mixed reality enthusiasts and casual users alike. Embrace the future of spatial computing and unlock the limitless possibilities it holds for your brand.
虚拟现实（VR）技术经历了起伏，其产品往往无法广泛普及。然而，随着苹果Vision Pro的最新推出，一切即将改变，并且变化将会很快。苹果在引发大规模行为转变方面拥有可靠的记录，这一次也不例外。他们的混合现实头戴设备的发布将彻底改变技术行业，尤其是餐饮行业将获益匪浅。
苹果Vision Pro是一种可穿戴设备，将增强现实和虚拟现实的世界结合在一起，于1月5日向公众揭示，标志着空间计算的新时代的开始。与其他一直难以获得推广的VR设备不同，苹果信任的品牌以及对风格和简单性的强调肯定会吸引大规模的硬件使用和混合现实界面应用。
苹果可能不是市场上的第一个参与者，也不会是最后一个。然而，就像他们对iPhone和iPad所做的那样，苹果准备打破障碍，使空间计算面向大众。因此，其他公司会产生新的创新机会，并跟上这一趋势。随着这种技术进步，品牌在餐饮行业特别是餐饮业内的机会是无限的。
餐饮品牌可以通过允许客户通过增强现实界面直接下单的最简单方式之一是，正如Crumbl Cookies所演示的那样。然而，这只是冰山一角。品牌可以深入探索空间计算的潜力，通过在物理空间内提供沉浸式虚拟现实体验或增强现实。想象一下，坐在家里，进入一个虚拟餐厅场景，你可以了解品牌、购买商品、参加忠诚计划，当然也可以点餐。
通过空间计算，点餐过程变得更加沉浸式，菜谱项目可以以3D可视化的形式展示。顾客可以轻松地结账并一眨眼的时间完成点餐，同时探索品牌的价值观和承诺。
此外，品牌还可以带领用户体验他们的可持续发展努力，使顾客看到他们选择的实际影响。游戏体验也可以得到提升，提供给用户逼真的寻宝游戏或与品牌价值观一致的身体互动游戏，从而建立即时的连接并建立品牌忠诚度。
餐厅甚至可以向用户提供以厨师视角体验食物制作过程的第一手感受，或通过收割员的视角体验食材的采集过程。这种沉浸式的第一人称体验会让顾客感觉参与其中并产生情感交流，这将对餐饮品牌有益。
随着技术的不断进步，空间计算的可能性只会增长。此外，可穿戴技术的整合也将进一步增强体验，推动边界的拓展，为品牌提供更多机遇。现在是企业拥抱这个新时代，并开始超越传统用户体验的局限的时候了。
空间计算正在彻底改变我们与技术的互动方式，并将成为我们日常生活的重要组成部分。凭借苹果Vision Pro的引领，那些迅速适应并满足混合现实环境下精通科技的消费者不断变化需求的品牌将会获得丰厚回报。尤其是餐饮业有潜力创造独特的沉浸式体验，成为混合现实爱好者和普通用户的首选。拥抱空间计算的未来，发掘它为您品牌带来的无限可能性。
Important Definitions:
1. Virtual Reality (VR) technology – 虚拟现实技术
2. Apple Vision Pro – 苹果Vision Pro
3. Augmented reality (AR) – 增强现实技术
4. Mixed reality interfaces – 混合现实界面
5. Wearable device – 可穿戴设备
6. Spatial computing – 空间计算
7. Immersive experiences – 沉浸式体验
8. Loyalty programs – 忠诚计划
9. Scavenger hunts – 寻宝游戏
10. Brand loyalty – 品牌忠诚度
Related links:
– Apple VR and AR
– Crumbl Cookies