Apple’s Shift to AI: A Game-Changing Investment in Shutterstock

Key Highlights

– Apple’s strategic investment between ₹200 to ₹400 crore in Shutterstock images revolutionizes AI development.
– The move emphasizes Apple’s commitment to enhancing features like Siri and predictive text while prioritizing user privacy.
– This investment aims to advance AI capabilities in view of the upcoming WWDC announcement.

In an increasingly AI-driven world, Apple has taken a giant leap towards harnessing the power of artificial intelligence. Recently, the renowned tech giant, known for its dedication to user privacy and pioneering technology, made headlines with its multi-crore investment in Shutterstock, a leading platform for stock photos and videos. This move not only demonstrates Apple’s commitment to bolstering its AI research and development but also solidifies its position as a key player in the realm of AI technology.

The Deal’s Impact and Significance

Towards the end of 2022, Apple entered into a financial agreement with Shutterstock, securing an estimated initial investment ranging from ₹200 crore to ₹400 crore ($25 million to $50 million). This collaboration allows Apple to tap into Shutterstock’s vast repository of images, leveraging them to train and refine its AI models. Although other tech giants like Google, Meta, and Amazon have previously utilized large amounts of data to improve their AI algorithms, Apple’s entry into this arena represents a pivotal moment, signaling the company’s intensified focus on AI, where it has sometimes been seen as lagging behind its competitors.

This investment by Apple is not merely a business transaction; it represents a strategic breakthrough. The licensing of millions of Shutterstock images symbolizes Apple’s determination to enhance AI features such as Siri and predictive text to deliver a more intuitive and personalized user experience. By leveraging these vast datasets, Apple aims to optimize its AI algorithms and strengthen its position in the AI arena, ultimately paving the way for groundbreaking advancements in the field.

Looking ahead, this investment comes at a critical time as Apple prepares for its highly anticipated Worldwide Developers Conference (WWDC). With a strong focus on neural engine advancements in processors, Apple is poised to unveil innovative AI-driven features that will transform the way users interact with their devices. As the tech industry eagerly anticipates Apple’s next move, it is evident that this strategic investment in Shutterstock is a game-changer that will shape the future of AI technology.


– 苹果对Shutterstock图像进行的战略性投资,金额在10到20亿卢比之间,彻底改变了人工智能(AI)的发展。
– 这一举措强调了苹果改进Siri和预测文本等功能、同时优先保护用户隐私的承诺。
– 这项投资旨在推进AI技术,为即将到来的全球开发者大会宣布做好准备。






– AI: 人工智能 (Rén gōng zhì néng)
– Siri: Siri is a virtual assistant developed by Apple Inc. 苹果公司开发的虚拟助手。
– WWDC: Worldwide Developers Conference 全球开发者大会

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